SEO – Money Well Spent?

Okay, you have a business website, what next? You may drive traffic to that website by reaching out to the customers in your area, handing out business cards or with an ad in the local newspaper. You may go farther afield by advertising in an industry specific targeted magazine or by putting a rack card on the Ferry. This is called “out bound marketing” and the scope is limited to those whom you can physically reach.

Your website has the ability to bring everybody in the world to your business. This is called “inbound marketing”. Inbound marketing is the reason why you have a website, to bring customers you can’t physically reach to your business. The only way your website can assist your business in this way is if it can be found on the search engines when potential customers search for your product or service.

Search engines speak their own language and if you want to get along with them, and believe me you do, then you need SEO. SEO (Search Engine Optimization) is a tool specifically developed to “speak search engine” on your behalf. There are some basics that, when applied to any website, will encourage the search engines to display your website listing when a potential customer searches for what you are selling. Getting a customer to your website is the first, and most important step.

Whether you have spent good money on a professionally designed website or built your own you can still benefit from SEO. Web developers usually design a website with beauty and functionality in mind. Once the site is built the business owner, that’s you, is often left to insert the content on their own. This is where an SEO professional can be invaluable in contributing to the success of your website.

I can look over your content with an unbiased eye and give you suggestions on how you can make changes, often minor changes, to help improve your search engine ranking. I can also alert you to what’s missing on your website. You would be surprised at how often I find a website that does not say who they are, where they are and what they do. As a business owner who is immersed in your business it may happen that you start your website content in the middle of the story instead of at the beginning. I can help with that.

Contact me if you have any questions about Content SEO or to book your Basic SEO Package.